One of the world’s largest events, conference and publishing organisations has renewed its relationship with Highland Marketing to support its leading healthcare IT show, ehi LIVE, and the ehi AWARDS 2017
London: Highland Marketing will be responsible for generating content to promote the event, and for managing the PR programme and media attendance.
This is a big year for ehi LIVE, a two-day conference and exhibition, which will be celebrating its tenth edition at the NEC in Birmingham on 31 October and 1 November.
The ehi AWARDS 2017, the only awards solely dedicated to celebrating success in the healthcare IT industry, will be co-located with the show for the first time.
This year’s judging panel is led by Professor Jonathan Wallace, Ulster University, who will be joined by fellow judges to assess and select the award winners on 30 October.
Panel members include: Anne Cooper, chief nurse, NHS Digital; Dr Harpreet Sood, associate CCIO, NHS England; Mark Garrick, director of medical directors’ services, University Hospital Birmingham; Adrian Byrne, director of informatics, University Hospitals Southampton NHS Foundation Trust; Ben Moody, head of health and social care, techUK and Lyn Whitfield, director of strategy and content, Highland Marketing.
The awards will be presented at ehi LIVE on 31 October, the first night of the event; after which there will be a celebratory drinks reception, ehi LATE.
Solenne Singer, marketing director, Informa said: “Highland Marketing is known for its unrivalled knowledge of healthcare, and the healthcare IT market.
“That makes it the perfect partner to collaborate with us on communicating the value of ehi LIVE in its tenth year – and to promote the ehi AWARDS as they move into their new venue.
“Each year, we aim to deliver an even better experience both for delegates and exhibitors. Highland Marketing is ideally placed to communicate our message that ehi LIVE is the seminal platform to explore and understand the impact of eHealth strategies, of changes in technology, and how the delivery of healthcare services can be improved.
“Our aim also is to provide an environment where speakers, delegates and exhibitors can learn from each other’s knowledge and experience.”
Mark Venables, chief executive of Highland Marketing, said: “We have been long-term supporters of both ehi LIVE and the ehi AWARDS, so we will use our range and depth of knowledge of the healthcare IT marketplace to support this engagement.
“The ehi LIVE conference has always given visitors the chance to hear about the latest in NHS and digital policy, while the exhibition has provided the chance for delegates to see the very latest innovations.
“The co-location of the awards will mean that visitors will have the opportunity to celebrate the achievements and positive results when the NHS and suppliers work together.
“As ehi LIVE celebrates its tenth anniversary, we look forward to collaborating with Informa to help it become an even more valuable venue where the healthcare IT community meet.”
Highland Marketing is providing feature and interview content for the ehi LIVE 2017 website, is managing PR, and will invite and support journalists at the event. Highland Marketing will also be attending the show: and can be found at stand C50.
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