As the number of internet users grows rapidly, business owner believe e-commerce will soon be the main way to complete any business transactions. Everyone knows that e-commerce is a constantly growing medium of the larger retail and commerce, but did you know that mobile commerce is growing at an even faster rate than e-commerce business. The growing number of smart phone and tablet users prefer mobile friendly online portal. So if you have optimized, responsive online stores that can provide you a better return of investment to your business
The benefits of mobile e-commerce are:
Transparency: Mobile apps ensure that there is a direct and transparent connection between the seller and the buyer.
Comfort: There is nothing more comfortable that being able to purchase what you want, when you want it. Mobile apps and their role in e-commerce is important because they allow the buyer to purchase products and services with just a few clicks. The seller benefits because the transaction is completed as easily.
Speed: Mobile apps mean that the transactions are not only easy, they are also faster. Faster transactions means more transactions can happen while will increase the revenue manifold.
Effective Communication: The communication is much easier, quicker and transparent with the increasing use of mobile apps.
Market Awareness: With market awareness, retailers are aware of what works and what doesn’t and are able to structure their business plans in a similar manner. They can note the trends, tastes and preferences of the buyers and use the knowledge to maximize sales.
According to a study, 67 percent of people said they would be more likely to buy from a , and 61 percent said that a site that wasn’t mobile-friendly would make them want to leave. A large number of people go online every month via their phone and every one of them could be a new potential customer for you. Forget, for a second, about numbers, facts, and figures. Instead, think of the power of a single customer. Each customer you impress could very likely encourage another customer to make a purchase from your online store.
Yes, your products speak for themselves, but word-of-mouth can be a powerful tool. When a customer raves about a site and/or a product and how great of a shopping experience they had, that’s essentially free marketing for any business organisation. The success and popularity of mobile commerce can’t be ignored. It might be more rising platform in next few years. So this is time to take your business to the next level.