what is the need of EPCH in indian handicrafts ?

Export promotion council for handicraft (EPCH) is a non profit body which is totally devoted towards promote, support, maintain, protect the handicraft promotion. This is the government organization which is totally working for the supply - chain management of the handicraft goods and products to the outside of the country as per according to the industry standards and international parameters.
The alex government body has maintained a high level of working marketing and distribution facilities  which is totally responsible for exporting handicrafts and handloom items as well it has been divided in to the no. of members in form of importers and exporters.
Activities propelled by EPCh to promote handicrafts -   
NCR region is responsible for the handicraft items like - cane, bamboo, timbre, natural fibre and clay. But the major problem is that these products are eco friendly but are not compatible enough for competition between the national and international buyers.
EPCH has planned an ambitious programme which is serving towards to find the eligible entrepreneurs, industrialists and venture capitalists and to create awareness about the north indian handicrafts and arts in the whole market. It completely focuses on the preparing for the north region participants to participate in the national and international level exhibitions.
Besides this the photo framing technology, which has a huge potential for the international market, EPCH has established the plants in Jodhpur and Saharanpur of this technique  so because of that the international quality can be generated in handicrafts and also technological upgradation can be increased.
There has been the additional wood carving technological upgradation centre is also established by EPCH which is established for the technological support in wood craft industry.
There are many hidden areas where from the highest quality of handicrafts are generated. In india there are 25000 hidden clusters are predicted which are not connected to the trade organizations and companies.
To connect them here is also a lace centre established in Narsapur (Andhra Pradesh) which identifies the opportunities to find the connection between these clusters and organizations.      
EPCh has also established a information distribution centre in Moradabad which is totally devoted towards informing of international marketing scenario, latest trends, latest problems and handicraft marketing methods to the entrepreneurs.
In last the efforts of EPCH are very recommendable. Thanks for reading the post ! Hope you have enjoyed it !

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